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David Almy, CEO of the Marketing Research Association, recently told participants at the Spring Symposium of the Mid-Atlantic Chapter of the MRA that he had searched in vain for articles on the value of market research. Yet I, along with many other market researchers, know that market research has enormous value when conducted and used... 
“Rosebud (the symbol of the great classic movie, Citizen Kane) will go over my typewriter to remind me that quality in movies comes first.” Steven Spielberg Client-side researchers dislike revisions because they are a frustrating drag on their time and effectiveness. Supplier-side researchers dislike them even more because extensive revisions can quickly blow...
We at Siemens Ultrasound would like to thank you for the wonderful job you did with our Key Buying Attribute Conjoint Analysis. Your probing questions during your visit at the beginning of the project helped us to more clearly define the real questions. The results of the survey would have been meaningless without your in-depth...