New Approaches

12Jan 2016

Branding studies show clients their brand’s relative position in the market and provide rich detail on the competition. But all that rich detail has a price – questionnaires that are long, repetitive, and boring. And that often leads to respondent disengagement, break-offs, and low quality data. Traditional branding studies are based on ratings of multiple brands on the basis of multiple attributes. In the worst-case scenario, respondents are asked to identify the brands they are […]