Research Quality

04Jan 2016

We depend on survey research for the information that makes economy tick and supports democratic processes, but response rates are declining. What can we do about it?   Business and government and depend on government surveys to for reliable economic statistics on unemployment, health insurance, inflation, and poverty. Businesses also depend on survey research to help them discover new opportunities, understand consumer motivations, configure and price new products and services, and design and target messages […]

14Jul 2014

“Rosebud (the symbol of the great classic movie, Citizen Kane) will go over my typewriter to remind me that quality in movies comes first.” Steven Spielberg     Client-side researchers dislike revisions because they are a frustrating drag on their time and effectiveness. Supplier-side researchers dislike them even more because extensive revisions can quickly blow the budget, demoralize staff and raise havoc with schedules for other projects. So, years ago, when I started my company, […]