Meet The Founder

Founder and CEO

Becky understands marketing, advertising, and communications, as well as research, and this is part of what makes the research projects she leads truly actionable. Before founding QSA, Becky was a senior executive with two of the nation’s largest research firms. She also had experience as a public relations practitioner and professor of Mass Communication at the University of Georgia and head of the Advertising/Public Relations Department in the College of Communication at Cleveland State University.