Q-Catalytics offers full service survey research, but it also works collaboratively with client research staff or research firms who are the prime contractors on larger projects.
Full-Service Research. Whether your objectives call for a major multistage research project or a small project consisting of an online survey or a few focus groups, Q-Catalytics can help you design the most effective research project and carry it out seamlessly. You can trust to make sure that every step of the research process is carried out with the highest possible quality standards. For example, one client said that while she needed to monitor other research firms “like a hawk,” she literally “went on auto pilot” when Becky Quarles was at the helm of a large research project.
Collaborative Projects. Becky Quarles handles collaborative projects personally, although – when needed – she will pull in a subject matter expert. The services she offers include:
Q-Catalytics offers a full range of analytics, including big data, survey analysis, and cross mapping of survey research to customer information files and big data streams.
Much of our work is focused on three types of especially powerful advanced analysis:
Conjoint Analysis/Choice Modeling for product/service design and brand equity
Cluster Analysis for segmentation
Predictive Modeling (Communications Architecturesm) to develop messaging and set priorities