Becky Quarles and Bo Schnurr founded QSA to fulfill their vision market and social research brought to its highest potential. They knew that most commercial research was cut and dried and that reports were routinized and under-analyzed. They wanted to offer an alternative for highly customized research and in-depth analysis. Over the years, they have fulfilled this promise for many clients and provided results that were both actionable and empowering.
Bo is QSA’s technology and statistical guru, who develops new software and statistical applications, evaluates new research technologies, and keeps QSA on the cutting edge. A co-founder of the firm, he also manages technology, statistical analysis, sample development, and database management.
Becky Quarles is the project leader and principal analyst for every QSA project. Before founding QSA, Becky was a public relations practitioner and professor of Mass Communication at the University of Georgia and head of the Advertising/Public Relations Department in the College of Communication at Cleveland State University and then a senior executive with one of the nation’s largest research firms.